Why Etihad think its appropriate for a scantily dressed Australian, Danni Minouge to promote the airlines new check in facilities at Heathrow's Terminal 4 is beyond me.
Etihad is the national airline of the UAE and when I last checked the UAE was Muslim so why do bosses think the best way to promote Arab & Muslim culture is to use Kylie's sister.
For some reason Arab embassy's, companies etc often contract out a lot of work to western PR agencies that are Muslim no go areas because they are run by westerners with a different outlook than that of a Muslim. That's probably why when Virgin airlines advertise the airlines its on the basis of selling the sexuality of its air hostesses.
Why not use Muslims to advertise and proudly promote Muslim culture and civilisation in the UAE. After all would Qantas use a Muslim woman in a Hijab or Burkini to promote Australia?